The Art of Business: Make All Your Work a Work of Art

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I invite you to consider these factors and to explore the other posts on the blog. If you find this information helpful, sign up for our mailing list to receive free updates in your inbox that will help you build a better art business. For some artists, success has nothing to do with money. Success for these artists can come from the satisfaction of creating work that is unique and innovative.

How to Build An Art Business While Working a Day Job

Other artists enjoy the thrill of sharing their talents with others and the adulation they receive for their work. I see three key areas that can motivate an artist to create: artistic excellence, recognition and financial stability. As you can see in the diagram, the three can overlap. The greatest success can come to an artist who achieves a balance of all three, but achieving success in all three areas can take a lifetime. Determining where your motivation lies will help you prioritize your efforts. For example, an artist who is focussing on artistic excellence may put all of her effort into studio work.

She may spend very little time attempting to expose or sell her work. This artist may have to find other ways to subsist — taking jobs on the side to survive and buy supplies. For an artist who is pursuing recognition, the priorities will be different. No artist creates in a vacuum, and many would argue that no work is complete until it has been shared with an audience.

Many artists hunger for the opportunity to share their work. For some artists, the prospect of an award or critical praise of their work is more important than any monetary gain that might come from the sale of the work.

These artists align their passion and sales efforts and focus not only on creating, but also on getting work in front of potential buyers. Determining your underlying motivation can help you direct your efforts for exposing your work.

Again, sales may not be the highest priority. An artist is who is seeking to build a business of his or her artistic work, will pursue opportunities to sell artwork.

Art & Design careers

Art festivals and gallery representation might be the highest priority. Only you can decide what success means to you. As a gallery owner, my focus is on selling artwork, and so my post today is going to center on principles that have helped artists become more successful in selling their work. I want, however, to acknowledge that sales are not the only worthy goal for an artist.

With that said, this post is directed to artists who wish to sell more work. An artist should be prepared to work hard and make sacrifices in order to achieve success.

#1 – Use Your Portfolio to Promote your Art

Decide what your primary motivation is using the venn diagram. Your motivation will help you set your priorities. As I mentioned above, building a successful career as an artist takes time and hard work. A lot of time and a lot of work. Successful artists are dedicated to their creative efforts. The are consistently and constantly in the studio producing.

Selling art is a numbers game. In order to generate steady sales, you need to have your work in front of a large number of potential buyers in a variety of venues more on this below. In order to sustain multiple venues, you have to have a strong, large body of work. Not at all. I would encourage you to look at your available time and to set a schedule that allows you to both create and meet your other commitments.

Carve out specific, regular time that you can dedicate to creating. It will take a tremendous amount of discipline to create on weekends or after you have spent a long day at work. That discipline will be invaluable in helping you produce a body of salable art. The discipline you establish now will make you incredibly productive when you are able to take the leap and focus on your work full time. If you liked this episode, please head on over to iTunes and rate, review, and subscribe to both The Business of Art and Comixlaunch today.

If you are coming from Comixlaunch, then you can find me on Twitter or Instagram russellnohelty. And if you love monsters, check out my new anthology comic, Monsters and Other Scary Shit, live on Kickstarter now.

Dirk Manning is a horror institution. He one of the few guys I know that cons as much and as hard as me. The reasons I wanted to have Dirk on the show should be obvious: He loves monsters, he makes awesome anthology books, and he gives way more than he asks. The main reason I wanted him on, though, was to talk about anthologies. As you may know, I just launched a new Kickstarter a couple of days ago for my new anthology Monsters and Other Scary Shit: A monster anthology about monsters.

I wanted to have them on to ask one specific question: How do you make an awesome anthology.


  • A Way of Living: A worship, prayer and liturgy resource for the Lindisfarne Community;
  • Artists Share How They Make Money While Doing What They Love.
  • A day by the lake.

I asked all of them to put together a list of their five best anthology tips. We discuss the tips in detail during the show, so I hope you tune in and learn something over the campaign to help you build an amazing campaign. If you like this episode, go find dirk online dirkmanning on Twitter and Instagram. If you dig the show, subscribe, rate, and review it today on iTunes by clicking here. I mean, who does that sounds like? I found a lot of value in how his insights helped me imagine leveraging the brands of the artists for my anthology, and how his tenacity could help me land a publishing deal for a new book.

There are tons of insights to glean from this episode. I hope you enjoy. If you love this show, please head to iTunes by clicking here to rate, review and subscribe today. Help the show and make sure you never miss another episode! I met Dave Lukas on Twitter of all places. This is another podcast exchange episode. Dave M. Lukas is a serial entrepreneur, author, and investor. He is vice president and co-owner, at Grasp Technologies, has almost two decades of global business development and corporate leadership experience.

Lukas brings his senior executive business acumen to a wide range of organizations, from Fortune companies to small and mid-sized enterprises. The uniqueness of the book is that everything Mr. At a very young age, he founded his first business and continued to develop successful businesses throughout his college years.

It was this entrepreneurial spirit that catapulted him into a successful career path where he earned recognition as the top sales producer of a Fortune company early on in his journey.

How To Be Ready To Transition Into A Full-Time Art | Artwork Archive

Prior to joining Grasp Technologies, Mr. Lukas was a sales leader at Paychex Inc. As the owner of LCS Group, he has consulted with companies at all levels, from startups to multi-million dollar organizations, coaching senior executives, developing sales programs and platforms, in addition to offering training and general business consulting services.

In , Mr. Lukas invested in Grasp Technologies, a leading SAAS and software development firm, providing business intelligence software, global data consolidation and solutions for data related issues and efficiencies. Lukas is an accomplished investor in real estate and stock investing. He is a member of the Trading Concepts team, an investing education company, lending his expertise in its mentorship and training programs to students worldwide.